Are users really as dumb as we make them out to be?

The foobar blog recently put up a post titled Fake popup study: Users are idiots? I don’t think so…. I think the post was right on. Too often we in the software industry make user interfaces that are way too complicated. We tend to include too many buttons, icons and graphics many of which are indecipherable to the average user.

Users aren’t stupid they just aren’t technophiles like those of us who choose to work in the technology arena. My philosophy has always been to develop interface for the average Joe/Jill not someone who lives on their computer. You can never make an interface too simple or too intuitive.

What do you think?