In the online era, it can be hard to repair a damaged online reputation — but it’s not impossible.
While there are several strategies for overcoming negative information that has been posted on the web, perhaps the best is to create your own content and drive the bad or erroneous stuff down in search engine rankings. No one but your worst enemy will bother to visit Page 20 on a Google search; most readers will stick to the first page or two. Creating a robust social media and online presence guarantees that the top results will be the ones you want people to see. Studies by Forrester Research have shown that video, in particular, is prized by Google and will rank highly, so you might want to consider a video blog. Traditional blogs, because their content is updated frequently, are also search-engine-friendly. Creating profiles on Facebook, LinkedIn and Twitter also helps since they frequently show up at or near the top of Internet searches, and it also never hurts to get quoted in the media or write articles for various publications.
All of these strategies benefit brand you so you should be doing them anyway but they are particularly important if negative information has been posted about you.