Twitter Lists the answer to groups?

Twitter Lists the answer to groups?

Sarah Evans just wrote a post detailing 10 ways you can use twitter lists which has a great list (I had to work that in) of ways you can use this new feature of Twitter. 2 days ago Josh Catone wrote a post explaining how to use and setup twitter lists.

These are great tips on how to use a terrific new tool Twitter has come out with to help individuals and organizations use twitter in a new way to build relationships and enhance brands. This is new territory so it will be interesting to see all the exciting ways folks dream up to use Twitter Lists to achieve their objectives. What about you? How can/will you use Twitter Lists inside and outside your brand?