NASA has never been known as a fast moving, quick to change and/or adopt new ideas and technologies. You can’t really blame them with billions of dollars of tax payer money and the lives of astronauts and support people on the line. That’s why I was a bit surprised to see that NASA has embraces social media as a marketing tool. NASA is sending 100 of its Twitter followers to Cape Canaveral for today’s launch of Atlantis. NASA awarded tickets to the Tweetup to the first 100 people to register on its site. The move is an attempt to drive more interest in space exploration.
NASA gets how to use social media – in this case twitter to augment its marketing strategy and to build relationships that enhance its brand. This is a great example for me to use when talking to clients about specific uses of twitter and other social media. Thanks NASA. Oh, and I”ll be watching the launch. I still get goose bumps when I see that enormous machine lift off the ground and soar heavenward.