How the SF Zoo uses twitter to build relationships

How the SF Zoo uses twitter to build relationships

In the youtube clip embedded below, animal keeper Anthony Brown discusses some of the unique stories of how th SF zoo has used Twitter to improve visitors experience at the zoo, including how it has helped find lost phones and even how the zoo respond to a kid being bit by one of the river otters after finding out about the incident via Twitter.

Social media, once a phenomenon embraced only by geeks and early adopters, has quickly spread into the mainstream. The fact that a zoo is using Twitter to interact with its visitors and to know about what’s happening on its grounds in real-time is just another amazing example of the power of social tools to build relationships and enhance brands – and the penguins are pretty cool too.

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