The Psychology of Color

The Psychology of Color

One of the most frequent conversations I have with my web and blog design clients is about color. For most people color is a totally subjective topic – they have a color or colors that they really like and a color or colors that they really don’t. The rest of the color spectrum is, for most people, just there on the periphery and not something they pay particular attention to. This like and dislike for certain colors often finds its way into conversations about the design of a client’s website or blog. It’s my job to educate them that regardless of their personal feelings about color there’s much more at stake.

For designers, real designers not those who merely claim the title, the use of color is less about mere aesthetics – though certainly it plays a role – and more about psychology and science. The choice of color in a particular design directly effects the impression a visitor has about your site and the business or services behind it. If you question this at all consider for a moment the colors used in schools and hospitals where one sees mostly light blues and greens because of the specific psychological impact they have creating states of calm, quietude, higher thoughts and peace. Think also of the common colors used in prisons in the US – gray (or colors with a lot of gray overtones) due to its capacity to evoke psychological states of staidness, gloominess, quiet and security.

Many studies have been conducted to determine the psychological impact of color. From these studies certain truths have emerged and it is these truths that I and all good designers use to inform the designs that we create for our clients.

Some of these truths about color are as follows:

The Color Psychology of Black

  • Black absorbs all light in the color spectrum. Black represents a lack of color, the primordial void, emptiness.
  • Black is often used as a symbol of menace or evil, but it is also popular as an indicator of power. It is used to represent treacherous characters such as Dracula and is often associated with witchcraft.
  • Black is associated with death and mourning in many cultures. It is also associated with unhappiness, sexuality, formality, and sophistication.
  • Black is often used in fashion because of its slimming quality.

Consider how black is used in our daily language: Black Death, blackout, black cat, black list, black market, black tie, black belt.

The Color Psychology of Green

  • Green is a cool color that symbolizes nature and the natural world.
  • Green also represents tranquility, good luck, health, and jealousy.
  • Researchers have also found that green can improve reading ability. Some students may find that laying a transparent sheet of green paper over reading material increases reading speed and comprehension.
  • Green has long been a symbol of fertility and was once the preferred color choice for wedding gowns in the 15th-century. Even today, green M & M’s (an American chocolate candy) are said to send a sexual message.
  • Green is often used in decorating for its calming effect. For example, guests waiting to appear on television programs often wait in a “green room” to relax.
  • Green is thought to relieve stress and help heal. Those who have a green work environment experience fewer stomachaches.

Consider how green is used in language: green thumb, green with envy, greenhorn.

The Color Psychology of Orange

  • Orange is a combination of yellow and red and is considered an energetic color.
  • Orange calls to mind feelings of excitement, enthusiasm, and warmth.
  • Orange is often used to draw attention, such as in traffic signs and advertising.

The Color Psychology of Blue

  • Blue is described as a favorite color by many people and is the color most preferred by men.
  • Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.
  • Blue can also create feelings of sadness or aloofness.
  • Blue is often used to decorate offices because research has shown that people are more productive in blue rooms.
  • Blue is one of the most popular colors, but it is one of the least appetizing. Some weight loss plans even recommend eating your food off of a blue plate. Blue rarely occurs naturally in food aside from blueberries and some plums. Also, humans are geared to avoid foods that are poisonous and blue coloring in food is often a sign of spoilage or poison.
  • Blue can also lower the pulse rate and body temperature.

Consider how blue is used in language: blue moon, blue Monday, blue blood, the blues, and blue ribbon.

This is a long post. I’ll post more tomorrow about the psychology of other colors. The point of all of this is that color as it applies to designing for the web is far more important that the subjective like vs. don’t like. The effective use of color can either help you get your message across to your audience or it can ensure that you won’t.

85 Responses to “The Psychology of Color”

  1. Exceptional post however , I was wanting to know if you could
    write a litte more on this subject? I’d be very grateful if
    you could elaborate a little bit more. Many thanks!

  2. Wow that was unusual. I just wrote an extremely long comment but
    after I clicked submit my comment didn’t show up. Grrrr…
    well I’m not writing all that over again. Anyhow, just wanted to say fantastic blog!

  3. Nice weblog right here! Also your website quite a bit up fast!
    What web host are you using? Can I get your associate hyperlink
    in your host? I wish my site loaded up as quickly as yours lol

  4. Hello there! This post could not be written any better!

    Looking through this post reminds me of my previous roommate!
    He continually kept talking about this. I am going to send this post to him.
    Fairly certain he will have a very good read.
    I appreciate you for sharing!

  5. Hello! Would you mind if I share your blog with my facebook group?
    There’s a lot of people that I think would really enjoy your content.
    Please let me know. Thanks

  6. Nice blog here! Also your website loads up very fast! What host are you using?
    Can I get your affiliate link to your host? I wish my website
    loaded up as quickly as yours lol

  7. With havin so much content and articles do you ever run into
    any issues of plagorism or copyright infringement? My website has a lot of unique content I’ve either authored
    myself or outsourced but it looks like a lot of it is popping it up all over the internet without
    my permission. Do you know any techniques to help protect against content from
    being stolen? I’d truly appreciate it.

  8. I do agree with all of the ideas you’ve introduced for your post.
    They are really convincing and can certainly work.
    Nonetheless, the posts are too brief for starters. Could you please extend them a bit from next time?
    Thank you for the post. 31muvXS cheap flights

  9. I don’t know whether it’s just me or if
    perhaps everyone else encountering problems with your site.

    It seems like some of the written text within your content are running off the screen. Can somebody
    else please provide feedback and let me know if this is
    happening to them as well? This may be a issue with my web browser
    because I’ve had this happen before. Thank you yynxznuh cheap flights

  10. Greetings from Carolina! I’m bored to tears at work so I
    decided to check out your website on my iphone during lunch break.
    I really like the knowledge you provide here and can’t wait
    to take a look when I get home. I’m surprised at how quick your blog loaded on my mobile ..

    I’m not even using WIFI, just 3G .. Anyways, excellent
    blog! cheap flights 3gqLYTc

  11. Very nice post. I just stumbled upon your blog and wished to say that I’ve
    really enjoyed surfing around your blog posts. In any
    case I will be subscribing to your rss feed and I hope you write again very soon!

  12. Kathie says:

    This is my first time pay a quick visit at here and i am truly impressed to
    read everthing at single place.

  13. I really like what you guys are up too. This type of clever work and
    exposure! Keep up the terrific works guys I’ve you guys
    to my blogroll.

  14. This is the perfect webpage for anyone who hopes to understand this topic.
    You understand a whole lot its almost hard to argue with you (not that I personally would want to…HaHa).
    You definitely put a fresh spin on a topic that’s been written about for many years.

    Great stuff, just excellent!

    Visit my webpage:

  15. Fidel says:

    What a data of un-ambiguity and preserveness of precious knowledge regarding unexpected emotions.

  16. We are a group of volunteers and starting a new scheme in our community.
    Your site provided us with helpful information to work on. You’ve done an impressive task and our entire neighborhood
    will likely be thankful to you.

    my web site …

  17. It’s really a nice and helpful piece of info. I am happy that you simply shared this
    helpful info with us. Please stay us up to date like this.
    Thanks for sharing.

    my web site:

  18. Very nice pattern and superb written content, absolutely nothing else we need :D.

    Here is my web page

  19. says:

    I really love your site.. Great colors & theme. Did you make this web site yourself?
    Please reply back as I’m looking to create my own blog and would like to know where you got this from or what the theme
    is named. Many thanks!

    Here is my web blog;

  20. Hi, I check your blogs daily. Your story-telling style
    is witty, keep doing what you’re doing!

    Feel free to visit my homepage – Viagenix

  21. I rarely comment, but i did some searching and wound up
    here The Psychology of Color | The Sweet Life by James Sweet.
    And I do have a couple of questions for you if you usually do not mind.
    Could it be simply me or does it give the impression like
    some of the responses come across like written by
    brain dead visitors? 😛 And, if you are writing at additional online sites,
    I would like to keep up with anything new you have to post.
    Could you list of all of all your public sites like your twitter feed,
    Facebook page or linkedin profile?

    Here is my blog ::

  22. Hi, Neat post. There is a problem together with your site in web explorer, would test this?
    IE still is the market leader and a good component to people will omit your great writing due to this problem.

    My web-site Pure Remedy CBD Review (

  23. Hello, you used to write fantastic, but the last few posts have been kinda boring?

    I miss your tremendous writings. Past several posts are just a little bit
    out of track! come on!

    Also visit my blog

  24. says:

    Hey there! I know this is kinda off topic but I’d figured I’d
    ask. Would you be interested in exchanging links or maybe guest authoring a blog
    article or vice-versa? My site discusses a
    lot of the same topics as yours and I feel we could greatly benefit from each other.
    If you might be interested feel free to send me an email. I look forward to hearing from
    you! Superb blog by the way!

    Also visit my web blog

  25. Hello Dear, are you actually visiting this site
    regularly, if so then you will absolutely obtain fastidious knowledge.

    my homepage …

  26. I think this is among the most important information for me.
    And i’m glad reading your article. But wanna remark on few general things, The web site style is ideal, the articles is really nice :
    D. Good job, cheers

    Feel free to visit my web-site:

  27. You’ve made some really good points there. I looked on the internet to learn more
    about the issue and found most people will go along with your views
    on this site.

    Also visit my webpage ::

  28. I am glad to be a visitor of this stark blog, appreciate it for this rare information!

    Feel free to surf to my webpage:

  29. Good day! I could have sworn I’ve visited this website before but after looking at many of the posts I realized it’s new to me.
    Regardless, I’m certainly delighted I stumbled upon it and I’ll be bookmarking it and checking back frequently!

    My blog post …

  30. Hi there Dear, are you in fact visiting this web site daily, if so after
    that you will absolutely get pleasant knowledge.

    Here is my web page:

  31. Wow, marvelous weblog format! How lengthy have you been blogging for?
    you made running a blog glance easy. The overall glance of your web site is wonderful, let alone the content!

    My web blog;

  32. I think this site has got very superb written content material posts.

    Also visit my web-site … Tadalix Review (

  33. Definitely believe that which you said. Your favourite justification appeared to
    be on the internet the simplest thing to take into account of.
    I say to you, I definitely get irked whilst people think about concerns that they plainly do not understand about.

    You managed to hit the nail upon the highest as well as outlined out the entire thing with no need side effect , people could take a signal.
    Will likely be back to get more. Thank you!

    Also visit my blog post;

  34. Hey! Do you know if they make any plugins to protect
    against hackers? I’m kinda paranoid about losing
    everything I’ve worked hard on. Any tips?

    Also visit my web blog …

  35. Thank you for some other wonderful article. Where else could anybody get that kind of information in such a perfect approach of writing?
    I’ve a presentation subsequent week, and I’m at the search for such information.

    Feel free to surf to my site Smile CBD Gummies (

  36. I do believe all of the ideas you have offered to your post.
    They’re very convincing and can certainly work.
    Nonetheless, the posts are very brief for starters.
    Could you please lengthen them a bit from next time? Thanks for the post.

    Feel free to visit my site –

  37. Thank you, I have recently been looking for information approximately this subject for a
    while and yours is the greatest I’ve found out till now.

    But, what in regards to the conclusion? Are you sure in regards to the source?

    Also visit my web-site :: Slendivan Enhanced Ketogenic Review (

  38. Remarkable! Its in fact amazing article, I have got much clear idea concerning from this piece of writing.

    Also visit my homepage:

  39. Thanks for some other informative blog. The place
    else may I get that kind of info written in such a perfect manner?
    I’ve a undertaking that I’m simply now operating
    on, and I have been on the glance out for such information.

    My web site:

  40. Would love to constantly get updated great web blog!

    my web site;

  41. I like this blog it’s a master piece! Glad I detected this on google.

    Check out my page …

  42. Thank you so much regarding giving us an update on this
    issue on your web site. Please realise that if a new post becomes available or when any modifications occur with
    the current publication, I would want to consider reading more and focusing on how to make good use of those techniques you talk about.
    Thanks for your efforts and consideration of other people by
    making this website available.

    Here is my blog … Sophria Cream –

  43. It’s not my first time to go to see this website, i am visiting this site
    dailly and obtain nice data from here all the time.

    Here is my webpage –;u=117811

  44. says:

    Someone necessarily assist to make seriously articles I would state.
    That is the very first time I frequented your web page and up
    to now? I surprised with the analysis you made to
    make this actual publish incredible. Fantastic task!

    my homepage

  45. Yes! Finally someone writes about best lovemaking tips.

    my web site

  46. Some truly nice and useful info on this website, too
    I believe the layout holds excellent features.

    Here is my website – Primary Calm CBD Gummies (

  47. says:

    I am always looking online for articles that can aid me.
    Thank you!

    my page: Slendivan Enhanced Ketogenic (

  48. This piece of writing will assist the internet visitors for creating
    new webpage or even a blog from start to end.

    Feel free to surf to my blog post:

  49. says:

    Nice post. I learn something new and challenging on blogs I stumbleupon everyday.

    It’s always interesting to read articles from other writers
    and practice something from other sites.

    Here is my homepage …

  50. I would like to consider the chance of thanking you for your professional assistance I have continually enjoyed
    checking out your site. I am looking forward to the commencement of my school
    research and the general preparation would never have been complete without visiting your web blog.

    If I could be of any help to others, I would be thankful to help by way of what I have gained from here.

    Look at my site

  51. This web site is my inhalation, real excellent design and style and Perfect articles.

    My blog post:

  52. That is a really good tip particularly to those fresh to the
    blogosphere. Brief but very precise info? Appreciate your sharing
    this one. A must read post!

    my web-site;

  53. Patty says:

    We stumbled over here by a different web address and thought I might as well check things
    out. I like what I see so i am just following you. Look forward
    to looking over your web page yet again.

    My web blog :: Patty

  54. Keep this going please, great job!

    Look into my webpage …

  55. says:

    Thanks, I’ve just been looking for information about this topic
    for a while and yours is the best I have found out till now.

    But, what about the conclusion? Are you sure concerning the source?

    My homepage :: Sleek Slim Keto Reviews (

  56. You made some clear points there. I did a search on the subject matter and
    found most people will consent with your site.

    my site:

  57. I couldn?t resist commenting. Perfectly written!

    my blog post –

  58. Howdy just wanted to give you a quick heads up
    and let you know a few of the pictures aren’t
    loading correctly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different internet browsers and both show the same outcome.

    My site ::

  59. Way cool! Some very valid points! I appreciate you writing this
    article plus the rest of the website is extremely good.

    Take a look at my blog … Healix CBD Reviews (

  60. Thanks for sharing your info. I truly appreciate your efforts and I am waiting for your next post thank you once again.

    my homepage;

  61. You made some clear points there. I did a search
    on the topic and found most guys will approve with your site.

    Feel free to surf to my site: UltraXmed CBD;,

  62. Hello there, You’ve done an excellent job.
    I’ll certainly digg it and personally suggest to my friends.
    I am sure they’ll be benefited from this website.

    Also visit my homepage:

  63. We’re a group of volunteers and starting a new scheme in our community.
    Your website offered us with valuable info to work on. You’ve done a formidable job and our entire
    community will be thankful to you.

    Feel free to visit my web page –

  64. We’re a gaggle of volunteers and starting a brand new scheme
    in our community. Your website offered us with
    useful info to work on. You’ve done an impressive process and our
    entire neighborhood can be grateful to you.

    Also visit my site:

  65. Some times its a pain in the ass to read what people wrote
    but this site is rattling user genial!

    my blog post; Maxxx Pump (

  66. naturally like your web site but you have
    to test the spelling on quite a few of your posts.
    Many of them are rife with spelling problems and I find it very troublesome to tell the truth on the other hand I’ll definitely come again again.

    my blog: Viagenix Male Enhancement (

  67. Quality articles is the important to invite the users to go to see
    the web page, that’s what this website is providing.

    Feel free to surf to my webpage Sophria Anti Aging Cream Price []

  68. May I simply just say what a relief to discover someone that actually
    knows what they are discussing over the internet. You actually know how to bring a problem to light and make it important.
    More and more people should check this out and understand this side of your story.

    I can’t believe you’re not more popular since
    you definitely possess the gift.

    Check out my website – Primary Calm CBD Gummies (

  69. says:

    Aw, this was an extremely nice post. Spending some time and actual effort to generate a great article?
    but what can I say? I procrastinate a lot and never manage to get anything done.

    Review my web page :: Trim Fuel Keto Reviews (

  70. Nice post. I used to be checking continuously this blog and I’m impressed!

    Very helpful info particularly the remaining section 🙂 I take care
    of such information much. I was seeking this
    certain information for a long time. Thanks and good luck.

    my site – Femmella Cream (

  71. I love your blog.. very nice colors & theme. Did you
    design this website yourself or did you hire someone to
    do it for you? Plz reply as I’m looking to construct my own blog and would like to find out where u got this
    from. appreciate it

    Here is my web page; Max Thrive Keto Reviews –,

  72. Have you ever considered writing an e-book or guest authoring
    on other blogs? I have a blog based upon on the same ideas you discuss and would
    love to have you share some stories/information. I know my viewers would enjoy your work.
    If you’re even remotely interested, feel free to
    send me an e-mail.

    Feel free to surf to my blog post:

  73. says:

    My coder is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using WordPress on a variety of websites for about a year and am nervous about switching to another platform.
    I have heard very good things about
    Is there a way I can import all my wordpress posts into it?
    Any help would be really appreciated!

    Feel free to surf to my web-site – Ageless Male Male Enhancement (

  74. I just now wanted to thank you once more for the amazing blog you
    have produced here. It really is full of ideas for those who are actually interested in this subject, especially this very post.
    Your all so sweet along with thoughtful of others and reading your blog posts is a superb
    delight in my opinion. And exactly what a generous gift! Jeff and I will have
    pleasure making use of your points in what we must do in the future.
    Our record is a distance long so your tips will certainly be put to fine use.

    my webpage

  75. Terese says:

    Hello, Neat post. There is an issue together with your web site
    in web explorer, would test this? IE still is the market leader and a good section of people will miss your great writing due to this problem.

    Visit my site … Terese

  76. Kali says:

    I’m amazed, I must say. Seldom do I encounter a blog that’s both educative and entertaining, and without a doubt, you have hit the nail on the head.
    The issue is something that too few folks are speaking intelligently about.
    I am very happy I came across this in my search for something concerning this.

  77. Norine says:

    Yes! Finally someone writes about 100% pure skin care.

    my blog post Norine

  78. says:

    I always spent my half an hour to read this website’s content every day along with a cup of coffee.

    my website ::

  79. I have read so many content regarding the blogger lovers however this article is actually a fastidious article, keep
    it up.

    Here is my blog post ::

  80. says:

    I drop a leave a response whenever I especially enjoy a post
    on a website or I have something to valuable to contribute to the discussion. Usually it’s triggered by the passion communicated in the article I browsed.
    And on this post The Psychology of Color | The Sweet Life by James Sweet.
    I was actually moved enough to post a comment 🙂 I do have a couple of questions for
    you if you do not mind. Is it just me or do a few of the comments appear like left by brain dead individuals?
    😛 And, if you are posting at other sites, I’d like to keep up
    with you. Could you list the complete urls of your communal sites like
    your twitter feed, Facebook page or linkedin profile?

    my blog post

  81. Having read this I thought it was extremely enlightening.
    I appreciate you taking the time and effort to put this article together.

    I once again find myself personally spending a significant amount
    of time both reading and commenting. But so what, it was still worthwhile!

    Feel free to surf to my homepage ::

  82. Erna says:

    I am continually searching online for posts
    that can aid me. Thanks!

    My blog D8 Health CBD Delta 8 Gummies, Erna,

  83. says:

    Outstanding post, I conceive website owners should learn a lot from this
    blog its really user genial. So much fantastic info
    on here :D.

    Here is my web blog:

  84. Wow, this paragraph is fastidious, my younger sister is analyzing such
    things, therefore I am going to let know her.

    my web site ::

  85. This is really attention-grabbing, You’re an excessively professional blogger.
    I’ve joined your feed and look ahead to in quest of more of your great post.

    Also, I have shared your website in my social networks

    My website –


  1. Homepage - ... [Trackback] [...] Informations on that Topic: [...]
  2. تسجيل دخول فيس - ... [Trackback] [...] Read More to that Topic: [...]
  3. صور راندا البحيري - ... [Trackback] [...] Information to that Topic: [...]
  4. คอนโดปูนา - ... [Trackback] [...] Find More Information here on that Topic: [...]
  5. Google Ads Coupon - ... [Trackback] [...] Read More on to that Topic: [...]
  6. - ... [Trackback] [...] Find More here to that Topic: [...]
  7. dewa qq - ... [Trackback] [...] Read More here to that Topic: [...]
  8. Travel Bali Murah - ... [Trackback] [...] Find More Info here to that Topic: [...]
  9. Here - ... [Trackback] [...] Find More to that Topic: [...]
  10. 플렉스홀덤 - ... [Trackback] [...] Info to that Topic: [...]
  11. 홀덤사이트 - ... [Trackback] [...] Read More Info here on that Topic: [...]
  12. menu digitale gratis - ... [Trackback] [...] Here you can find 45600 more Information to that Topic: [...]
  13. best dumps vendor - ... [Trackback] [...] There you will find 4778 more Info to that Topic: [...]
  14. برنامه بت فوروارد - ... [Trackback] [...] Read More on that Topic: [...]
  15. ตู้ล่าม - ... [Trackback] [...] Find More Info here on that Topic: [...]
  16. car dealers near me lucas chevrolet - ... [Trackback] [...] Read More on to that Topic: [...]

Leave a Reply

Your email address will not be published.

six + 17 =