PR vs. Publicity

PR vs. Publicity

Seth Godin posted a great article on the difference between PR and Publicity.

Basically he says:

PR is the strategic crafting of your story. It’s the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you.

and I agree. Additionally he says:

A publicity firm will tell you stories of how they got a client ink. A PR firm will talk about storytelling and being remarkable and spreading the word. They might even suggest you don’t bother getting ink or issuing press releases.

Brilliant. Seth usually gets it right but this one in particular is on the money.

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