Yesterday NASA’s Mike Massimino, part of a seven person crew that left Cape Canaveral on a final maintenance mission to keep the Hubble Space Telescope in service until 2014, sent the first tweet from space. It read:
From orbit: Launch was awesome!! I am feeling great, working hard, & enjoying the magnificent views, the adventure of a lifetime has begun!
Just another way that mainstream entities are utilizing social media – in this case Twitter – to build and maintain relationships and enhance their brand. If NASA – not known for their agility and adoption of new ways of doing things – can figure out a way to use social media what’s stopping other entities? Fear? Sloth? Apathy?
I think it’s a lack of understanding and confusion about what exactly social media is, how to use it, which of the myriad applications to use and how to implement it and make it part of the culture. I think I detect a stream of blog posts coming on….
By the way, you can follow our intrepid astronaut – Mike Massimino – here Astro_Mike