NASA knows the power of twitter

NASA knows the power of twitter
NASA has never been known as a fast moving, quick to change and/or adopt new ideas and technologies. You can’t really blame them with billions of dollars of tax payer money and the lives of astronauts and support people on the line. That’s why I was a bit surprised to see that NASA has embraces...

3 reasons social media is a tough sell

3 reasons social media is a tough sell
I read a great post today at the SocialMediaToday blog about the three top reasons social media is still a tough sell. This is a great post with which I totally agree. This post was particularly poignant given that I just met with a potential new client who had experienced all three of the followinf...

Get more customer attention by being a resource

Get more customer attention by being a resource
For years I’ve been telling clients that one of the best things they can do to build relationships, enhance their brand and drive sales is to establish themselves as the thought leader in their domain and provide to their users information they can’t get elsewhere or, at the very least, is...

Twitter Lists the answer to groups?

Twitter Lists the answer to groups?
Sarah Evans just wrote a post detailing 10 ways you can use twitter lists which has a great list (I had to work that in) of ways you can use this new feature of Twitter. 2 days ago Josh Catone wrote a post explaining how to use and setup twitter lists. These are great tips on how to use a terrific new...

Dealing with negative feedback one-on-one

Dealing with negative feedback one-on-one
In addition to working with clients to design and optimize their user interfaces and design and evolve websites and blogs, I also help clients maximize their online strategy. While there are o “cookie cutter” solutions I typically suggest some measure of traditional SEO and pay per click...