NASA knows the power of twitter
NASA has never been known as a fast moving, quick to change and/or adopt new ideas and technologies. You can’t really blame them with billions of dollars of tax payer money and the lives of astronauts and support people on the line. That’s why I was a bit surprised to see that NASA has embraces...
3 reasons social media is a tough sell
I read a great post today at the SocialMediaToday blog about the three top reasons social media is still a tough sell. This is a great post with which I totally agree.
This post was particularly poignant given that I just met with a potential new client who had experienced all three of the followinf...
How the SF Zoo uses twitter to build relationships
Posted by jsweet in Social Media Marketing on 11 9th, 2009 |
In the youtube clip embedded below, animal keeper Anthony Brown discusses some of the unique stories of how th SF zoo has used Twitter to improve visitors experience at the zoo, including how it has helped find lost phones and even how the zoo respond to a kid being bit by one of the river otters after...
Get more customer attention by being a resource
For years I’ve been telling clients that one of the best things they can do to build relationships, enhance their brand and drive sales is to establish themselves as the thought leader in their domain and provide to their users information they can’t get elsewhere or, at the very least, is...
Twitter Lists the answer to groups?
Sarah Evans just wrote a post detailing 10 ways you can use twitter lists which has a great list (I had to work that in) of ways you can use this new feature of Twitter. 2 days ago Josh Catone wrote a post explaining how to use and setup twitter lists.
These are great tips on how to use a terrific new...
Word of mouth and the MediaTemple kurfuffle
I’ve been thinking a lot lately about the power of word of mouth as a marketing tool. For one thing the majority of my work comes from word of mouth. Also, part of what I help my clients with is defining and developing campaigns to build relationships with existing and potential customers, enhance...
Social Media Marketing Budgets to Increase in 2009
Yesterday eMarketer posted “Marketers Moving to Social Media” which gave the high-level the results of a study conducted by the Aberdeen Group wherein the use, experiences and intentions of more than 275 enterprises using social media were examined. The results of this study show that 63%...
