The Truth ABout How We Use Social Media

All that can be said is that the analysis herein is brilliant.

One Bad Apple

A manager responsible for Apple’s manufacturing in Asia was arrested Friday and charged with 15 counts of wire fraud, five counts of money laundering, one count of wire fraud conspiracy and one count of monetary transactions with criminally derived property, according to court documents.

Apple’s not doing so well lately. Steve is pissing off customers with new iPhones by telling them the reception issues are their fault and not Apples, the iPhone is ranked lower than the Droid now in market penetration and, this is purely personal, iTunes is the crappiest application ever!

Sometimes I just like to vent

Simpsons 20 years and still going strong

Watch this documentary by Morgan Spurlock on the popularity of the Simpson’s. It’s really worth it. I am a definite fan of the Simpson’s – I’ve not missed a single episode and have watched them all more than once – but I learned some things about the show and it’s impact on popular culture – even that of other countries – by watching it.

The Power of Your Personal Brand

I’m reading Dan Scwabel’s book, Me 2.0. I’ve just started but it’s good with lots of info and good advice. The forward was written by William Arruda founder of Reach Communications and coauthor of Career Distinction. In it he says about the future of work in the US,

Your personal brand – and reputation – will be the true constant in this ultradynamic environment, where you must constantly demonstrate your value. It will enable you to attract opportunities that align with your skills, passions and strengths. And it will ensure that you have a career that is both rewarding and successful.

This is so true and not just in the positive as evidenced by a recent experience on mine. Recently I was approached by a colleague who asked for my assistance. He was developing a proposal for the creation of a professional services organization for a leader in the enterprise RSS space. This is a company that has the potential to achieve greatness if they can learn how to execute with current and future clients – some of whom are enormous. My colleague asked for my help to sanity check his proposal as well as to provide my insights into the company since I was employed there as a contract product manager for all individual end user products not long ago. I’m always happy to help so I dove in with him. While creating the plan my colleague asked me if I’d be interested in being the Practice Manager for the new professional services organization. I said that indeed I would be. He said he would propose it to the CEO of the company – a man I know and respect a great deal – and we’d see what we could do.

The next week I got the news that it was a non-starter. You see, when I was at this company before I made a significant mistake and let my pride and ego get in the way of good judgment and professionalism. In a moment of utter frustration I yelled at the CTO/Founder of the company and I did it in front of one of his staff. I apologized after but the damage was done and, as evidenced by my being rejected as a candidate for the Practice Manager role, the damage was irrevocable.

And that’s my message here. With the proliferation of social media it is incredibly simple to create and build a personal brand and reputation. But if one isn’t careful, the brand that’s built will hinder and not help one’s career. It doesn’t matter to the management team of the Enterprise RSS company that I was ashamed of my behavior and apologized and it doesn’t matter that I was telling the truth when I said what I said. Nor does it matter that I’ve grown personally and professionally and dealt with the personal demons that lead to my unprofessional behavior. The damage was done and the brand that I created in that moment is one that isn’t marketable to that company.

It really sucks because I have a great fondness for the company and the role would have been exciting and fun and I could have made a huge contribution. Don’t repeat my mistake – please get that every moment of every day you are building your brand and reputation. Be vigilant and make sure you’re building one that helps you.

Managing multiple Social Media Profiles

Here’s an interesting exercise – go to Check User Names and enter your favorite/standard user name and see how many social networks you’ve signed up for.

If it’s more than 3 then you need to read Ben Parr’s article on Mashable about how to manage all them. It’s a great read with some great advice on how to stay on top of all your profiles. I was surprised how many I actually have – 12.

My only disappointment with Ben’s article was the fact that Atomkeep is not giving out any new beta accounts right now. They’ve got a great service that can update all of your social media profiles at one time from a single place – that’s a hell of a deal.

Today is indeed a day to celebrate

Today is the 75th anniversary of the repeal of prohibition – see more info at NPR. I know how I’m going to celebrate it. How bout you?

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