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Welcome to The Sweet Web – the web only sweeter. So what does that mean you ask? Good question. Beyond a simple play on my last name – Sweet – it’s what I strive to do for my clients and their users.

I believe that my combination of skills in graphic and interaction design and my extensive experience in psychology and human interaction plus my overall design philosophy of using the simplest possible design to get the job done make the user’s experience of the websites and blogs I design and implement a little sweeter.

My background includes 15 years in the restaurant business before I entered the technology arena wherein I have spent the last 15 years providing Project Management expertise, website design, website development, user interaction design expertise and, most recently, Social Media Strategy expertise to clients of every size.

What sets me apart from the rest of the web designers and web developers is my sense of aesthetics, adherence to simplicity as a design rule and the fact that I listen intently to what my customers tell me when I ask them what they want from their website or user interface and then give that to them – better than they imagined. I believe that there are many great technologies out there and a lot of really innovative design concepts. I believe strongly that each has its place and that doesn’t necessarily mean my client’s website.

Truly great and effective websites don’t always have all the latest and greatest bells and whistles – sometimes they have none. Truly great and effective websites achieve for their owners the goals they’ve set for them. I know how to do this and it starts with listening without preconception of how to achieve my client’s goals and working with them to make it happen elegantly, effectively and beautifully – that’s the web, only sweeter!